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New Fragrance of Burberry, My Burberry Eau de Parfum, Photos & Review

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“Last night the rain spoke to me
slowly, saying, 
what joy to come falling out of the brisk cloud, 
to be happy again in a new way on the earth! 

That’s what it said as it dropped, 
smelling of iron, 
and vanished like a dream of the ocean
into the branches and the grass below."


Mary Oliver

My Burberry Eau de Parfum by Burberry

Brand new fragrance from the house of Burberry were to be designed to represent a piece of fabric, a classical clothing, even a life style... Their signature trench coat should be put in a bottle. The nose selected for this mission was no other than renowned and talented Francis Kurkdjian. As an admirer of most of his creations (e.g. Eau Noire), once the fragrance was first released in September, I was on holiday but couldn't wait to check it out. I rushed by the counter at the airport as they were calling for the boarding, my first encounter with the flacon which is feminine in a chic and understated way. Then comes the first sniff...


My Burberry Eau de Parfum by Burberry

Right before we enter the gardens of Kurkdjian, let me talk about the flacon a little more. It is made of heavy and thick glass and ornamented by gold letters in contrast. It feels luxurious and feminine but casual and urban. The fabric used as a ribbon is Thomas Burberry's gabardine and signed by the words "Woven in England".  The stopper is inspired by the button of trench coats, each bottle has a unique pattern on it. Once I hold this bottle in my hand, I can't stop but admire the details.



Details make it, My Burberry Eau de Parfum by Burberry

Kurkdjian explains his creations with these words:

“by London, an urban garden. You have the vibrancy of the city, so it is something contemporary. You have the garden. You have the flowers…and the art of gardening, which is very important for the British. The flowery aspect of the perfume comes from that idea of the garden after the rain. You have the lush wetness. You have the soil. You have the earthiness. All of these feelings.”

The notes listed as follows:

Top Notes: Sweet Pea, Bergamot
Middle Notes: Geranium, Freesia, Quince
Base Notes: Patchouli, Damask Rose, Centifolia Rose


My Burberry Eau de Parfum by Burberry

Right after I spray the fragrance onto my skin, it pronounces itself as a care-free fresh floral bouquet. I can't sense bergamot on me, other than the feel of freshness it provides. As the heart of the bouquet starts appearing, geranium leaves naturalizes the femininity into a low key pleasant scent, like a breeze bringing the best of the garden to your nostrils. At this stage, despite being slightly fruity, it must be the quince, it never appears light hearted.  As the patchouli brings the scent of earth into the garden, we know why the fragrance is told to represent a garden after rain. It is just right amount of patchouli on me to balance out the femininity of the flowers. After a few hours, roses start taking over the bouquet with their elegant presence. These are the old garden roses such as Damask and Centifolia with certainly an urban feel to it as patchouli lingers. 

My Burberry is very long lasting on me (over 12 hours), has a pleasantly moderate sillage which makes it a great day/office scent. As the flowers never become too rich and it is well-blended, I would feel confident in recommending it also for those of you whose first choice are not flowery scents.  For winter, I opt for warmer scents, but I can see myself wearing My Burberry in fall as a spirit lifter and also during spring and even into summer. 


My Burberry Eau de Parfum by Burberry

Final thoughts: My Burberry is an urban chic floral which pronounces a femininity with a touch of masculinity.  It is understatedly beautiful, modern and well made. Its luxury is hidden in details. Be sure to pay a visit to your counter to join the experience. 

Availability/Price: My Burberry is now available around the globe, priced as 90 ml (118 €), 50 ml (82 €), 30 ml (55 €). If you can't get enough of it, you can even order a 900 ml from burberry online shop.

Have you tried My Burberry yet? Do you like florals?




The product in this post is provided free of charge for my consideration. 
I am not paid for this review, all opinions are honest and my own.



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